Do not create artificial compaction that does not match the content of the page. This can end with a permanent ban on the site. And in the final solution, a permanent removal from the search results.
Use CSS for word positioning, anchor for phrase and ALT for positioning through the included graphics and images
The site starts in the beginning - 11 to 9 and then 3-1 in positioning for a particular marketing phrase.
OPTIMAL portal structure - file weights and content layout
UNIQUE content and marketing position
UNIQUE effective descriptive portal
#WHITE HAT SEO
allowed and optimal use of the content of the site for positioning according to search engine rules, no breaking rules allow you to achieve results in the long run.
#GRAY HAT SEO
positioning on the border White Hat SEO - Black Hat SEO. Lightweight keyword termination. Increasing the strength of words by a specific page location. Difficult to determine if someone is using White Hat SEO whether Gray Hat SEO.
#BLACK HAT SEO
use of unethical methods in positioning, use all possible ways. Hiding both text, links and word combinations does not make sense. This page is created under search engines, not users. This can lead to the removal of the page permanently from the search results.