Website optimization (SEO) is a process that aims to "put" a page high in organic (natural) searches for a given phrase or keyword. Full optimization of all pages (on page) along with off page activities result in a natural high search engine result.
Website optimization involves choosing the right keywords for each page, matching title, description, placement of keywords into content, matching headlines. The optimization process can be divided into: keyword selection, code optimization - it is important as the page is seen by people but equally important is how the site is visible by the search engines.
The structure of the headers (h1, h2), meta tags (title, description), alt attributes, title – all of these page elements should be optimized. No less important is the page load speed.
Start with easier methods and implement them progressively towards a more advanced one. Then the site will "build" its strong position in the network. Remember complicated algorithms and SEO advanced tools may not give effect when the page is not built logically for browsers.
The main purpose of code optimization is to optimize by maintaining web standards so that the page is included in the search engine index and hence later found by internet users.
Optimizing content - The content of the page should be clear to the user: Separated parts should be separated, visible elements important for the page, appropriate arrangement of page content like menus, headings. It is important to select the right keywords for your site and link them appropriately to content, choosing the structure of the portal itself, and internal links, the number of which is a significant element of optimization.